Ad Review

Review

Information about advert

We were given the product and the main target audience and then told to make an advert for them.

Our product was soup and our target audience was men so we decided to simply put them together to make the product name Man Soup.

We then made labels and stuck them to real soup cans and made a costume for Luan to act as Jon Snow, a character from the TV show Game of Thrones while I used normal winter clothes to be a civilian that was cold.

Problems encountered

We were not very good at acting so it was really bad but we had to work with what we talent we had.

Sometimes while we filmed the first version of the ad someone would walk in but it only happened three times.

Our first ad didn’t have the product in for long enough and it had no storyline.

The second version of the ad had to be re-filmed after the video camera failed to save some of the clips.

What worked

Our bad acting made the ad really cheesy so that works as ads are almost always dumb.

The soup labels looked real and Luan’s Jon Snow impression was good.

The final ad where I am a hiker that is running who gets too cold to continue works because it shows the soup solving a problem.

What didn’t worked

Our first version had no story lining and my lanyard was still on in the film.

I almost fell over while jumping over the stream during the running.

The video camera didn’t save some off the clips so we had to redo them.

Feedback

We got feedback from other male college students because the ad is for men. We made a survey for them to fill in questions about the advert.

We got a lot of positive feedback with a bit of negative. I was surprised by this because I didn’t think it was very good.