Sky Arts

We are making a Film-Noir movie for Sky Arts who have hired us to try and attract younger audiences. The movie will appeal to the audience because the movies main plots relate to crime and mysteries and the police, which will appeal to many people and not just the target audience, also Sky Arts mostly puts up artistic movies and theatrical performances so a Film-Noir will fit in perfectly because Film-Noir’s are based on German expressionist art and are shot artistically.

these are demographic images from Sky Arts.

The table shows that adults aged 16-34 are low in the index, 27, meaning that not many adults in that age range are watching this channel. This breaks down further to show that men aged 16-34 is 27 on the index and women aged 16-34 is 33 on the index. This is who we need to appeal to with our film to tune in to improve these figures.

The main viewers are showing as being upper middle-class to lower middle class (ABC) particularly housewives and men and the split of men and women is pretty evenly split.

The shows that Sky Arts currently do are…

talent shows

talk shows

comedy-drama shows

sketch shows

music shows

comedy shows

game shows