Target Audience

Our target audience is men so that is males over 18 years old who need food and depending on the season if they need to be warmed up or cooled down. Since we are selling soup it won’t matter what their job is and as long as they are near a local shop or a big supermarket they should be able to buy the product.

We will appeal to the target audience of men by being humorous and making references to famous people that are liked by men and talking about the soup in a stereotypical manly way.