Ant-Man Advertising

When I found out I needed to research advertising I instantly remembered the advertising done for the Ant-Man movie, a marvel superhero movie about a guy with a shrinking suit.

Their advertising included a tiny bus station and tiny billboard, both of these are normal ways things are advertised in but because the movie is about shrinking and being small there are instead miniatures which will make people curious as to what they are and then when they see its advertising Ant-Man they will think of it as clever.

Another form of advertising the movie did that was very unique is getting a normal street pole and altering it to look like it’s been smashed, when you look closer there are mini figures of Ant-Man and the villain fighting on it.